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NEX: Adding Creativity to your pictures and video
With Sony Alpha E-mount cameras, even your video clips can benefit from tremendous creative control. For example, the Picture Effects perform functions in the camera that would ordinarily require PC software. The Photo Creativity modes make it easy to take advantage of the camera’s adjustments based on plain-English descriptions like Brightness, Vividness, Color and Background Defocus instead of the technical names Aperture, Shutter Speed and White Balance. Creative Styles not only optimize the camera for different scenes, but also enable you to fine-tune the image for the effect you want.