So you'll never miss a shot.
A camera's built-in flash can only go so far in lighting up a subject. Sony's a external flash units provide far greater power, so there's less chance of underexposure — and backgrounds won't get lost.
For beautiful portraits.
Bounce lighting produces natural, diffused light that makes faces look their best. It reduces the red-eye effect that can ruin a shot. It also increases depth, so backgrounds appear more natural.
For once-in-a-lifetime events.
When it really counts, an external flash can save the day for weddings, parties, celebrity photos and more. With a Sony flash unit, you can brighten faces, reveal backgrounds and create formal or candid shots that make memories worth saving and sharing.
For collectibles, hobbies, websites.
A DSLR is ideal for photographing nature subjects, collectibles and objects for sale on the Internet. Sony's external flash, macro ring light and twin light accessories give you greater lighting control for better detail and definition.
For night portraits.
Sony flash units also provide slow synchro flash for night portraits. This enables you to photograph a flash-lit subject, yet still capture the dimly-lit background.
To fill in shadows in bright outdoor light.
Built-in camera flash is limited to top shutter speeds of 1/125 to 1/250 sec. With high-speed sync, a Sony external flash enables you to shoot outdoors at faster shutter speedsand wide open aperture — producing bright, sharp subjects against gently blurred backgrounds.
For flowing lights and trails.
In Rear Curtain sync mode, Sony flash units let you take more realistic shots of objects in motion. First the trailing action is captured at low light. Then the flash fires at the end of the exposure to emphasize the movement.